It is October and we are transitioning into cooler weather. I would like to highlight the importance of face serums to help combat dull dry skin which can occur with the drop in the temperature.
When I do personal beauty consults one of my most important questions is what are you using to hydrate your skin? The everyday women I work with range in age from young teens to women in their nineties. The answers that I receive are interestingly consistent across the board. Everyone at minimum is using a basic moisturizer. However, moisturizers at a certain point need a boost to adjust for new skin concerns as we age and to keep that dewy, sexy and youthful appearance.
The women I speak to for this message are my sophisticated mature women who have more than average concerns when it comes to aging skin. These concerns include dry, lackluster or dull skin and aging in appearance. If you feel like your moisturizer is not doing its work any longer, it may be necessary to switch up to a serum. A serum is more intense in hydration making it more effective and more potent at hydration. Using a facial serum can make your skin feel soft and your face makeup look more natural when used before application. In addition, the wear of your makeup will be longer and your skins appearance improved with every use. Making you need less makeup or coverage. You can use a serum day or night, with or without makeup.
I am big advocate for treating instead of correcting. Sure we can cover and ignore our concerns all we want but if you invest in good skin care your skin will be more even in tone and healthy thus decreasing the need to wear makeup.
Being A Smart Shopper:
There are many serums available. A good price for a quality facial serum is $40-50 and should last you at least 3 months if used once daily. I recommend a serum free of oil, fragrance and parabens as well as one that is hypo-allergenic and non-comedagenic (Zero Irritancy Score).
*Stay clear of serums with fancy packaging. The appearance and the packaging may be stunning but the price is higher because of it. Would you rather pay for product or packaging?
With love,
Matthew Ambrosio
LI Beauty Educator
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